How Do FB Ads Work?Facebook Ads
Facebook Ad’s allows us to create and display ads dynamically targeting users based on a large number of factors.
Advertise in the cities, area codes, DMA’s, and countries where you want to do business.
Choose your audience based on age, education, job title and more.
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Facebook allows us to funnel those who watch a certain length of an initial video ad into a streamlined sequence of video ads that lead to your final pitch. With this sequencing we are not only remarketing, we are also creating an audience that has demonstrated their interest over and over again.
Facebook also allows targeting of those who have clicked on a call-to-action (CTA) that is initially shown on any of your ads.
This is almost identical to collecting an audience of those who landed in that instead of someone needing to land on your website in order to be put into that remarketing audience, we can simply target those who click on a “learn more” button on a facebook ad.