Lawyer Ad Headlines:  Top 8 Concepts To Test Ad Headlines To Test Brand - If you already have a strong brand, including your brand name in the headline could give your ad authority considering everyone already knows who you are and what you do. If you don't have a...

Boosting Facebook Posts:  Are they a waste of money? If you've thought about boosting your Facebook posts, below is some information to consider. Problems with boosting Facebook posts: No Behavior Targeting - behavior targeting allows you to show your ads specifically...

Is "Free Consultation" hurting your ad copy?   Free Consultation It is certainly safe to say that including "Free Consultation" is not a hindrance to your ad copy, but it is also not exactly a knockdown offer that people gasp and drop everything for. After all,...

Top 3 Lawyer Marketing Mistakes Here are three important things to avoid when marketing your law firm. Running Ads To Everyone Running ads to everyone instead of smaller audiences with granular ads can be a big waste of your marketing budget.   In many platforms, such...

Law Firm Website:  Our 7 Point Checklist When building your new website for your law firm, key in mind these 7 important items: Call To Action Have a clear call to action above the fold.  Meaning, visitors see the call to action and understand the action they can...

Law Firm Remarketing:  3 Ways To Remarket using Facebook. 3rd party cookie tracking/remarketing is on its way out. Here is how to remarket your law firm using custom audiences on Facebook. Video Views Creating a video view campaign will allow you to create a custom...

Google Search Results:  How To Show 4 Times For One Keyword When you are trying to get customers for your Law Firm online, you want to show up in the search results as much as possible.  Here are the 4 ways you can show up for one keyword. Local Service Ads - LSAs...

Lead Traffic:  Top 3 Mistakes Lawyers Make If you are trying to drive more web traffic to your Law Firm's web page, watch out for these Top 3 Mistakes: Poor Call Intake Driving traffic to a phone intake system that rings more than 5 times can lead to a large waste of...

Better Lawyer Ad Copy:  3 Tips As a lawyer, you need clients in order to get paid, and you can increase the number of clients by marketing your services online. However, digital marketing requires time, effort, and extensive knowledge of search engine optimization...

Starting A PPC Campaign:  5 Things To Expect Learn what to expect when you start your first pay-per-click campaign. Explore seasonal fluctuations, ramp-up periods, the importance of niching, and more. 5 Things to Expect When Starting a PPC Campaign.  It can be tough...