Is "Free Consultation" hurting your ad copy?   Free Consultation It is certainly safe to say that including "Free Consultation" is not a hindrance to your ad copy, but it is also not exactly a knockdown offer that people gasp and drop everything for. After all,...

Top 3 Lawyer Marketing Mistakes Here are three important things to avoid when marketing your law firm. Running Ads To Everyone Running ads to everyone instead of smaller audiences with granular ads can be a big waste of your marketing budget.   In many platforms, such...

Law Firm Website:  Our 7 Point Checklist When building your new website for your law firm, key in mind these 7 important items: Call To Action Have a clear call to action above the fold.  Meaning, visitors see the call to action and understand the action they can...

Law Firm Remarketing:  3 Ways To Remarket using Facebook. 3rd party cookie tracking/remarketing is on its way out. Here is how to remarket your law firm using custom audiences on Facebook. Video Views Creating a video view campaign will allow you to create a custom...

Google Search Results:  How To Show 4 Times For One Keyword When you are trying to get customers for your Law Firm online, you want to show up in the search results as much as possible.  Here are the 4 ways you can show up for one keyword. Local Service Ads - LSAs...

Lead Traffic:  Top 3 Mistakes Lawyers Make If you are trying to drive more web traffic to your Law Firm's web page, watch out for these Top 3 Mistakes: Poor Call Intake Driving traffic to a phone intake system that rings more than 5 times can lead to a large waste of...

Better Lawyer Ad Copy:  3 Tips As a lawyer, you need clients in order to get paid, and you can increase the number of clients by marketing your services online. However, digital marketing requires time, effort, and extensive knowledge of search engine optimization...

Starting A PPC Campaign:  5 Things To Expect Learn what to expect when you start your first pay-per-click campaign. Explore seasonal fluctuations, ramp-up periods, the importance of niching, and more. 5 Things to Expect When Starting a PPC Campaign.  It can be tough...

Building Brand Awareness:  5 Benefits One of the best ways to increase your traffic and client base as a lawyer is to build extensive brand awareness. Learn the benefits here!   There are close to 300,000 civil cases and almost 100,000 criminal cases per year in...

Attorney Phone Intake: Best Practices Looking to boost your attorney marketing with best practices? Perfecting your phone intake service for quality leads is the best place to start. Here's how. The best attorney marketing practices will help you grow your client...