It is certainly safe to say that including “Free Consultation” is not a hindrance to your ad copy, but it is also not exactly a knockdown offer that people gasp and drop everything for. After all, the law-firm-ad-copy-market is flooded with “Free Consultations” and other case evaluation offers, which make its appearance in an ad a lot less valuable.

Stand Out

In order to break out of the pack and stand out, include 3 benefits that clients will get with their free consultation.

Examples:

You will get to speak to a real lawyer right now.

Get your questions answered right now.

Tell us what happened, we’ll listen.

Find out how much your case may be worth.