Better Lawyer Ad Copy:  3 Tips

As a lawyer, you need clients in order to get paid, and you can increase the number of clients by marketing your services online. However, digital marketing requires time, effort, and extensive knowledge of search engine optimization (SEO) and other digital marketing practices, particularly in the legal field. With the proper plan, you can fill up your work schedule and even become more selective in the cases you take. One major part of your digital marketing plan will involve pay-per-click (PPC) marketing.  Here we give you tips to create the best ad copy.

How To Create The Best Ad Copy

When creating a PPC ad, you have up to 30 characters for headlines and 90 characters for descriptions. Within this limited space you need to convince your target audience to click on your ad which will hopefully lead to a high-value conversion. Here are some tips on how to make your ad copy appealing to potential clients.

Make It Pop

In order to capture your target audience’s attention, use colorful and persuasive language or showcase a particularly enticing deal. Adding value and emotion into headlines is a great way to catch the eye of someone actively searching for your services.

Use The Right Keywords

Incorporating the same keywords that you bid on within your ad copy is a great way to ensure relevancy and a high click-through rate. The more relevant the ad is to the search term, the better your quality score and cheaper the cost-per-click will be for that particular keyword.

Solve A Problem

Recognize your client’s pain, fear, and needs within your ad copy. Show your target audience that through you, they can get what they need without what they fear.  You can do this by using a simple formula: “How to {do/get the thing they want} WITHOUT (the thing that they fear}.”  An example of this might be: “How to make the insurance companies pay, without the stress”. Another example might be: “How to make your online marketing campaigns drive high-value cases into your pipeline, without wasting your budget.”   Calling us would be the answer to that one.  🙂

Take Your Lawyer Marketing to the Next Level

If you’re ready to start generating more revenue from your law firm’s marketing efforts, get in touch with our team at Joseph Media Group.  At Joseph Media Group, we have over 20 years of experience in legal digital marketing.  We have proven marketing systems, including PPC. Call today or schedule a call, and let’s get to work!