Law Firm Remarketing: 3 Ways To Remarket using Facebook.
3rd party cookie tracking/remarketing is on its way out. Here is how to remarket your law firm using custom audiences on Facebook.
Creating a video view campaign will allow you to create a custom audience of those who watch a certain amount of that video, and funnel them into more campaigns highlighting what they already watched. If a Facebook visitor watches 50% or more of your first video, then we show them the 2nd video. If they then watch 50% of more of the 2nd video, we send them to the 3rd video. And so on.
If you are driving people to click on a “call-to-action” that lands on your website from your Facebook ad, you can use that action to collect those who clicked as a new audience. Then you can show them more videos, content, or call ads dedicated to the landing page they landed on after their initial click.