Lawyer Digital Marketing: 4 Ways to Improve Lead Quality
There are many different moving pieces of lawyer marketing, and one of those pieces is PPC campaigns. Lawyer Google Ads help you draw in new clients through targeted advertising strategies.
However, lawyer advertising can also be pretty expensive. Rather than constantly increasing your budget to get more clicks, you can use a few tactics to improve lead quality. Here are four ways to improve lead quality without increasing your budget.
1. Use Qualifying Ad Copy
In a successful lawyer PPC campaign, you should be using qualifying ad copy. This helps you to filter out bad clicks by avoiding search terms that aren’t relevant to your target audience.
Instead of accidentally drawing in clients that aren’t looking for your services, you only reach those who actually want to work with you. The ad copy helps pinpoint your target audience and ensures that your ads are shown to them rather than people who don’t actually want your assistance.
2. Use Negative Keywords
Another way you can cut out unwanted search terms is by using negative keywords. Negative keywords are keywords that are excluded from your ad campaign.
When you add these to your PPC efforts, you can prevent these terms from showing your ad to clients and wasting your ad spend on people who aren’t interested in your services. You can add multiple negative keywords and can tweak your negative keyword list as you discover more that should be eliminated.
3. Use Exact Match Keywords
You can also get better leads is by using exact match keywords. These work like a refined broad match for your Google ads. That means that you show your ads to people who want exactly what you have to offer and who are looking for your specific services.
Instead of paying to show your ad to people who might click on it but then not complete a goal, you’re able to ensure that your ads are being targeted at people that genuinely want your service. This helps you improve your lead quality.
4. Improve Your Quality Score
One important method for improving your lead quality without increasing your budget is to improve the quality score of your ads. When you increase the quality score of your advertisements, you get a cheaper cost per click.
This, in turn, leads to you ranking higher on Google search engine results pages. The result is that your clients are more likely to see your advertisements without the need to raise your budget at all.
Take Your Lawyer Marketing to the Next Level
With these lawyer marketing tips for reducing your ad spend, you’ll be able to make more of your budget and get more marketing leads. It’s time to boost your lead quality without increasing your ad spend.
If you’re ready to start generating more revenue from your law firm’s PPC efforts, get in touch with the team at Joseph Media. We offer PPC for lawyers that can’t be rivaled. Call today, and let’s get to work!