Why are Google reviews for lawyers important? An overwhelming 90% of consumers recently surveyed said they look at reviews for local businesses. Before your clients book an appointment with your law firm, they’re going to look at reviews of your company. Many of them are going to check Google reviews.
You might be wondering if Google reviews for lawyers matter, and the answer is yes, but there’s more to it than that.
The real question is, how do your Google reviews look? Do you have too few, or any bad Google ratings? If so, that’s going to impact your client’s first impression.
Reputation management can help bring your law firm back on track. In this article, we’ll cover whether Google reviews matter to lawers and what you should do to generate more reviews.
Do Google Reviews for Lawyers Make a Difference?
Online reviews influence the way people see your business in a big way. In fact, 84% of people trust those online reviews as much as they do their friends. That’s huge!
When people look up Google reviews for lawyers in their area, they’re going to form an opinion of your law firm fairly quickly. Depending on how past clients have reviewed your firm, that could result in a good or bad impression.
So, what if you have some bad reviews or you don’t have enough reviews yet? Both can hurt your business, but there are ways to fix the way people perceive your law firm.
The Impact of Bad Reviews
Not all reviews will be positive, and not all reviews will be fair, either. Bad reviews do affect a business, but they can also help as well.
How? Well, most people understand that not everyone is going to have a stellar experience, and some people judge businesses too harshly. The occasional mid-range review makes your firm seem more legitimate, as all five-star reviews can raise some red flags for people.
That said, bad reviews tend to hurt your reputation more when you only have a handful of reviews for people to go on.
Why Positive Reviews Matter
People are going to look online for lawyer reviews before reaching out and contacting your law firm. After all, they need to know they can trust you. Considering people trust online reviews as much as their friends, they’re going to turn to sources like Google reviews first.
Imagine someone searches for local law firms and finds two law offices on Google. One has fifty reviews and a 4.9-star average rating, while the other one has no reviews at all. Most likely, that person is going to click on the firm with reviews and read them to learn more.
Now, imagine you’re the other firm. You just lost a client!
How Can I Get More Reviews for My Law Firm?
Now that you understand the importance of Google reviews, particularly positive reviews, you might be wondering if it’s possible to get more reviews. Is there digital advertising for lawyers you should look into, or should you consider asking clients for reviews?
The good news is that it is possible to get more reviews, and the easiest way to do this is to use a review generation system.
What Is a Review Generation System?
If you’re unfamiliar with the term, a review generation system gathers reviews, filters them, and helps to promote them to help boost your reputation.
By working with a company that provides this service, you can also reach out to your clients, inquire about their experiences, and learn from that information. This makes marketing easier and more efficient, and it also helps you reach your clients.
You can monitor your reviews and get reports. Using the data collected from a review generation service, you can make adjustments and improve the way clients see your firm, which can positively impact your reputation.
The Benefits of Review Generation
As a law firm, you understand the importance of advertising. Online reviews are one of the best sources of internet marketing, and to really reach your audience, you need to think like a client.
Many people turn to lawyers when they’re in a vulnerable place and in need of help. They might be wary or apprehensive at first, but positive client reviews of your law firm can help put their mind at ease.
Here are some other benefits of review generation you need to consider.
Law Firms Need Client Engagement
Customer engagement is vital when it comes to forming relationships with your current and future clients. In fact, many people now want more out of the legal services they request than just being provided with a lawyer. Expect to perform more client engagement if you want those positive reviews.
Using a review generation system lets you see what you’re doing right and what you can improve upon. It also lets your future clients see what you do well, and what kind of treatment they can expect.
Consistency Is Key
One last thing about online reviews—consistency is key. It’s one thing to get positive reviews, and quite another to keep them coming.
A steady stream of reviews not only makes your law firm look more reliable, but it also makes your firm look more trustworthy. Ideally, you’ll want reviews coming in daily or weekly, and in a consistent way. For example, you might get a handful of reviews each week.
It’s hard for law firms to collect these reviews on their own, or to put forth the effort required to ask each and every client for a review. Review generation streamlines the process. Our DIFY (Do It For You) Review Generation System, is unlike no other. With our DIFY Review Generation System, we do all the hard work for you. We generate many positive Google reviews for your law firm each month. You just watch the positive reviews come in.
Google Reviews Can Make or Break Your Law Firm
Hopefully, you now understand why Google reviews for lawyers are so important. Your clients are going to check online before they reach out to you, so make sure what they see creates a good first impression!