Lead Traffic: Top 3 Mistakes Lawyers Make
If you are trying to drive more web traffic to your Law Firm’s web page, watch out for these Top 3 Mistakes:
Poor Call Intake
No Landing Pages
If you are driving traffic to your website’s home page, most likely you will have a low conversion rate since people are being directed to broad information instead of a specific landing page. A great journey for a potential client is; they search using a keyword, they see an ad with that keyword, and they click leading to a landing page specifically addressing that keyword.
Tracking pixels are already gone for Safari, Apple is letting people opt-out for tracking app use, and Google has announced they will be scrapping 3rd party cookies by 2022. All other forms of 3rd party tracking will soon be gone as companies jump on board the “we offer privacy” train. One way to continue tracking those who interact with your business is through Facebook ads. By creating a custom audience of those who click on your ads, watch your videos, or like your page, you can show them offers of things they have already shown interest in, and in that way, remarket to them once again.