Google Ads: Top 5 Mistakes
If you are an attorney, then running Google Ads is a great way to get more clients. The problem is that many attorneys make mistakes when running these campaigns.
If you want to avoid making these mistakes and increase your conversion rate, keep reading for five common errors found in lawyer digital marketing!
Using Broad Keywords
One important thing to keep in mind is that the broader your keywords, the more unrelated results will show up on your search. Use more specific keywords when creating Google Ads, so you can show the visitor relevant content. It’s important that the words used in Google Ad campaigns be specific, so only people in your practice area see your ad instead of wasting time targeting everyone. The Joseph Media team is skilled at tailoring your campaigns, and we are as specific and accurate as possible.
Not Tracking Conversions
You should always track conversions when running Google Ad campaigns because they help measure how successful the campaign is. Tracking conversions can give you more information about what’s working for your business, which will help determine how much money should be spent on ads. You’ll know quickly if a campaign isn’t meeting expectations by checking the conversion rate of each ad group and track progress over time.
Sending Traffic to a Homepage
One major mistake attorneys make when running Google Ads is sending leads to a homepage instead of to a keyword-related landing page. When visitors click on your ad, they’re saying, “Yes, tell me more.” A well-written landing page related specifically to the service you’re advertising will significantly increase your conversion rate. So, send them to a specific landing page with a good call to action.
Not Having Call Extensions or Call Ads
Not getting calls directly from an ad is a big missed opportunity for a lawyer because you are not providing a number for a searcher to call when they search for your keywords and see your ad. Always include a call extension.
Auto Applying Google Recommendations
It is important to not forget that Google Ads is a tool, and should be used for a specific goal. But Google doesn’t know your business as well as you do. When Google makes recommendations, research them before blindly applying them to your account. You’ll save yourself a ton of headaches in the process. Check your settings to ensure auto-apply is turned off.
Let Us Handle Everything on Your Behalf
Google Ads are a great way to generate leads for your law firm. The problem is, many attorneys make mistakes when running these campaigns, which can lead to lower conversion rates and fewer customers in the door. Our team at Joseph Media has been working with lawyers for years and can help you avoid these mistakes, so you can get the most out of your next Google Ads campaign.
If all this information is overwhelming or if you want a partner to handle everything on your behalf, let us know!
What other mistakes do people find themselves making with Google advertising?
If you’re ready to start generating more revenue from your law firm’s PPC efforts, get in touch with the team at Joseph Media. We offer PPC for lawyers that can’t be rivaled. Call today or schedule a call, and let’s get to work!