When your goal is to bolster your marketing efforts, it’s important that you master Google. This is an excellent part of your marketing strategy and will gain traffic that will pay off for years to come. By learning more about digital marketing, you’ll be able to increase your attention, brand visibility, and revenue. A big part of doing this is to learn what is working and not working for your competitors. Here are some tools that you can use to get some info on your competitor’s Google rankings.
Majestic is an excellent tool to have when you are trying to build your search engine optimization (SEO) results. It gives you a holistic look at how SEO is working for them and allows you to learn about things like flow metric scores, topical trust flow, and visibility flow. Building quality backlinks should always be a large part of your SEO strategy. With Majestic, you can take a good look at your competitor’s backlinks used on any of the content that they have created.
2. Google Keyword Planner
Keep tabs on your competitor’s Google reviews as well to see what their customers are saying about them. This is crucial since keywords are the bread and butter for SEO. You can learn a lot by simply taking your competitor’s website URL and plugging it into the keyword planner tool. It’ll allow you to take what you learn about your competitors so that you can come up with keywords of your own to use.
3. SEM Rush
You will appreciate the value that SEM Rush brings you when you want to spy on the competition. When you use this tool, it’ll allow you to gauge everything from backlinks and paid search traffic to organic search traffic results. Doing this due diligence will let you know who your main organic competitors are, which backlink strategies are the most valuable, and how landing pages can work in your favor.
This aggregate lets you set up search results that let you consistently find news and posts from a competitor. This is critical since content and brand reputation are two of the biggest factors that matter for your marketing. You will be able to take this information to either borrow from your competitors or see what is working against them. You can set up however many RSS feeds as you would like with this valuable tool, which lets you always keep an eye on the competition.
Get the Best From Your Google Rankings
There are no two ways about it — Google rankings are important. They tell a lot about a company’s visibility and marketing potential. When you can spy on the way your competitors are fairing, you’ll be able to use this information to your advantage. Without question, marketing is the most important thing that you can do when you’re trying to grow your company. We would be happy to assist you with whatever you are looking for. We’re happy to assist you with your marketing needs. Call today or schedule a call, and let’s get to work!